Miền
project overview
Miền is a rice brand from An Giang, inspired by the warmth and authenticity of Vietnam’s Mekong Delta. Its design draws from the simple beauty of a grain of rice — a symbol of abundance — paired with earthy tones reminiscent of soil, straw, and golden fields. The image of the farmer is also woven into the brand’s identity, bringing a sense of sincerity and familiarity that connects Miền to people from all walks of life.
project type
Branding and Packaging
year
2025
my role
Brand Designer
client
Miền Brand






