Joyce work

I design strategic brand identities that help small businesses and startups stand out and connect with their customers.

I design strategic brand identities that help small businesses and startups stand out and connect with their customers.

I design strategic brand identities that win trust, attract customers, and drive growth.

Nobu Studio is a branding project for a furniture store specializing in chairs.

Nobu Studio

Branding Design

Nobu Studio is a branding project for a furniture store specializing in chairs.

Nobu Studio

Branding Design

Nobu Studio is a branding project for a furniture store specializing in chairs.

Nobu Studio

Branding Design

White branded cap with turquoise logo placed on fresh lemons in a red bowl

Roseria Invitation

Brand Identity & Positioning

Stack of modern books and magazine with minimalist cover design on leather chair

Moro Club

brand identity

Pastel ice cream packaging design with retro typography on pink background

Miền

Branding and Packaging

SANDVA HOTEL

Brand Identity

For La Poire, dining is more than flavor — it’s a heartfelt journey where food, storytelling, and design come together to create an experience that lingers long after the last bite.

La Porie

Branding

White branded cap with turquoise logo placed on fresh lemons in a red bowl

Roseria Invitation

Brand Identity & Positioning

White branded cap with turquoise logo placed on fresh lemons in a red bowl

Roseria Invitation

Brand Identity & Positioning

Stack of modern books and magazine with minimalist cover design on leather chair

Moro Club

brand identity

Stack of modern books and magazine with minimalist cover design on leather chair

Moro Club

brand identity

Pastel ice cream packaging design with retro typography on pink background

Miền

Branding and Packaging

Pastel ice cream packaging design with retro typography on pink background

Miền

Branding and Packaging

SANDVA HOTEL

Brand Identity

SANDVA HOTEL

Brand Identity

For La Poire, dining is more than flavor — it’s a heartfelt journey where food, storytelling, and design come together to create an experience that lingers long after the last bite.

La Porie

Branding

For La Poire, dining is more than flavor — it’s a heartfelt journey where food, storytelling, and design come together to create an experience that lingers long after the last bite.

La Porie

Branding

Hi, I’m Joyce — a brand designer from Ho Chi Minh City. I love working with small business owners and founders to bring their vision to life through thoughtful, authentic brand identities.

Hi, I’m Joyce — a brand designer from Ho Chi Minh City. I love working with small business owners and founders to bring their vision to life through thoughtful, authentic brand identities.

Hi, I’m Joyce — a brand designer from Ho Chi Minh City. I love working with small business owners and founders to bring their vision to life through thoughtful, authentic brand identities.

A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.
A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.
A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.

why work with me

I believe great brands start with collaboration. Working together means more than design — it’s about understanding your story, your audience, and turning that insight into something truly meaningful.

When I'm Not Designing

you’ll probably find me exploring new places. I love traveling, seeing beautiful landscapes, and finding inspiration in every corner of the world — from city streets to quiet nature trails.

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get in

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Get in touch

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